What is Email Marketing and How to Implement It

okzone.eu.org

Email marketing is one of the most widely used marketing strategy tools by small to medium-sized companies. Unfortunately, some of them do not know and understand what email marketing is and its implementation directly.

For this reason, this time we will share guidelines and tips on how to use the right email marketing for your business.

What is Email Marketing?

Email marketing is a direct marketing tool using email as the medium. Apart from getting increased sales, email marketing can also increase engagement and brand awareness of your company to customers.

Usually, companies use email marketing by providing exclusive offers, product promotions, and monthly newsletters directly to their loyal customers.

How Effective Is Email Marketing?

Email marketing is the most cost-effective marketing tool. Despite spending relatively inexpensively, a study released by the DMA in 2020 found that every £1 spent has an average ROI of £35.41.

Strategy to Start Email Marketing

1. Collect Customer Email List

The first step to getting started with email marketing is to have a list of email subscribers. There are many email marketing strategies that you can do to get a list of email subscribers, here's how:

Creating a Registration Form on the Website

The first way to get an email list of subscribers is to create a signup form. You can embed this form on a business website.

Usually, consumers will find out more complete information about your business through the website or social media. When they are visiting and learning about your products or services and they are interested in your business.

When consumers are already at this stage, usually they will look for more complete information to get to know your brand or business in the future. That way, they will voluntarily share their email address and other personal data with you.

To make it more optimal, you can use the pop-up feature to register your email campaign. That way, your website visitors don't have to go around looking for pages just to sign up for the newsletter.

Also Read: Influencer Marketing, The Right Choice To Reach New Consumers

Share the Registration Form on Social Media

So, what if your business doesn't have a website yet? Don't worry, you can still share your newsletter registration form via business social media.

So that more people register their email, you can create a contest or special discount offer for registered customers only. Guaranteed, there will be more followers on social media who will register themselves on the form.

Sharing Exclusive Content

The final way to get email subscribers is to create and share exclusive content.

This exclusive content can be in the form of content download requests, guides, free trials, webinars and ebooks for free. Surely you have not seen several service providers or services that offer these three things for free?

Yes, it is one of their strategies to attract the attention of their potential customers to sign up for your newsletter. The more relevant the content you share with your audience, the more emails you will get.

2. Personalize Message

This doesn't mean we're telling you to send individual emails to each of your subscribers. The manual method is very inefficient.

However, if you use email marketing tools, you can create personalized messages automatically. So you're no longer mentioning "Dear customer," but "Dear Mr. Thomas."

In addition, you can also edit messages based on the purchase history of each customer.

So, you can greet consumers by their names and provide promotions that match their interests.

This may seem trivial, but customers really like it. They will feel cared for by the brands they love.

3. Create Interesting Subject

We can call this subject a kind of letterhead. So, this subject sentence will determine the fate of your email campaign. So, you have to be careful in choosing the sentences in the email subject.

Try making the email subject short, clear, and directed, or creating a mysterious sentence that makes your subscribers open your email campaign.

4. Mobile Friendly

Nowadays anything can be accessed easily via smartphone, as well as your email campaign.

Based on the Email Monday page, as many as 68.9% of email campaign recipients open it on their smartphone 2-3 days per week. Based on this fact, you must make sure the email campaign that you have created is mobile-friendly. That way, your customers can see and read the content that you have submitted properly.

Choosing Email Marketing Tools

Currently, there are many email marketing tools that can help you build and manage email campaigns. The tools that we will share are tools that can help you achieve the effectiveness of your email campaign. Here's the list:

SEND EMAIL

This email marketing tool is the most popular email marketing service and is widely used by Indonesian online businesses. Currently, KIRIM.EMAIL users already have 12,000 active users.

This service has a very simple and friendly interface, so that new users who want to learn about email marketing can adapt quickly to this service.

The features they offer are numerous, ranging from broadcast email, autoresponder, landing page builder, drag and drop email marketing, and you can integrate it into many other social media platforms such as WordPress, WooCommerce, and Facebook Ads.

MailChimp

Next there is MailChimp which is an email marketing platform that is very popular among digital marketeers in the world.

For new users, MailChimp can learn about the existing features because of its very easy-to-understand interface. In addition, you can also use this platform for free for 2000 subscribers who subscribe.

If you have more than 2000 subscribers, you can upgrade to the paid version. Of course, with this paid feature you can increase your marketing to be more creative.

HubSpot

Finally, there is HubSpot which offers all-in-one marketing software for its users. We can say that this platform provides many advantages over the two tools we described earlier.

HubSpot really makes the app perfect, even their app has many important features that can be used by small to large scale companies.

Unfortunately, this HubSpot application is not suitable for those of you who have limited funds because the cost to subscribe or access this application is quite expensive. Even though they offer a high price, the quality they offer is worth the price.